The Best Part Of Waking Up Is Vengeance In Your Cup

     Natural Directions is United Grocers private label brand of organic products (their other, more recognizable brand of foodstuffs, at least in the Western United States, is Western Family, which is equally inexpensive with no regard to eye- catching packaging) and as such has the bland, generic appearance one might expect of budget- priced fare; the front panel is dominated by a white field and features slapped- on clip art, colors dull as safety scissors, uninspired typography, and a logo straight out of a lazy 7th- grade marketing class project. All of which is appropriate because if you're buying ND, you're going for the price point, not the pretty label. Which is exactly why I purchased this bag of coffee. Today, however, I noticed and felt compelled to point out the illustration on this package of Natural Directions French Roast because it is awesome:

      This image has nothing to do with coffee or its consumption, is unusually artful for what amounts to generic packaging, and seems to only tie in to the product because (judging from its posture) the depressed and anxious gargoyle (or emaciated devil rabbit) is glaring at the Eiffel Tower. IT HATES IT SO MUCH! and is waiting for the sun to set because it knows that as soon as the darkness closes in it will become free to unleash its rage upon the unsuspecting populace of Paris with its fiery breath. See, there's a pun here, but I'm not a fan of puns, so I'll let you figure it out.